RALPH LAUREN’S CHINA LINK: WHAT CONSUMERS HAVE TO KNOW

For decades, this iconic American brand has had a significant and sometimes complicated tie to China. Initially capitalizing on its aspirational image of American luxury, Ralph Lauren increased its presence in the market through licensing agreements and partnerships, permitting local manufacturer

For years, Ralph Lauren has kept a significant role in the Chinese market. At first, the plan involved granting Chinese manufacturers to make goods bearing the well-known label. However, current developments have shown a complex dynamic, including issues regarding copyright, production methods, a